The owner of Daily Mail sues Google as there is speculation the search engine manipulates search results.
Associated Newspapers are inculpating Google having too much power over online advertising and are prioritising other outlets links to its stories.
It has been said that Google penalises publishes in its ranking it they don’t use the advertising facilities enough in its marketplace.
Concerns rise from its assessments that its coverage of all the stories related to the Royal Family. Specifically in 2021, as they noticed they haven’t been prioritised in search results.
For instance, it claims that British users searching for broadcaster Piers Morgan’s comments on the Duchess of Sussex, after her interview with Oprah Winfrey were more likely to come across articles about Piers produced by smaller, regional outlets.
Daily Mail were writing multiple stories a day around this topic and employing him as a columnist.
Daily Mail editor emeritus Peter Wright told the BBC’s Today programme that Google’s alleged actions were “anti-competitive”.
He suggested that Daily Mail’s search appearance dropped after using online advertising techniques “which were allowing us to divert advertising traffic away from Google to other ad exchanges, which paid better prices – and this was their punishment”.
“We think it’s time to call this company out,” he said.
Daily Mail is one of the most-read websites in the world. It is said that they have 75 million unique monthly visitors in the US alone.
Daily Mail sues Google – What Google have to say!
Google called the allegations ‘Meritless claims’.
A Google spokeswoman said: “The Daily Mail’s claims are completely inaccurate.
“The use of our ad tech tools has no bearing on how a publisher’s website ranks in Google search.
“More generally, we compete in a crowded and competitive ad tech space where publishers have and exercise multiple options. The Daily Mail itself authorises dozens of ad tech companies to sell and manage their ad space, including Amazon, Verizon and more. We will defend ourselves against these meritless claims.”
In addition, to this claim by Daily Mail, Google are also facing antitrust lawsuits by the US Justice Department.
To conclude, Google has denied manipulating search results. They previously said the ad technology market is competitive.
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